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Privacy Policy – Proof - Macro Counter

Last Updated: August 31, 2026

At Proof ("Proof," "we," "our," or "us"), we respect your privacy and are committed to protecting any personal information you provide while using our mobile application, Proof - Macro Counter, and our related website and services (together, the "Services"). Proof is a calorie and macro tracker. We understand the sensitive nature of nutrition-related information, and we are committed to keeping your information secure.

1. Information We Collect

We may collect:

  • Account and profile information: name, email address, and contact details (if provided). If you choose to complete your profile, we may also collect age, height, weight, and similar details you enter.
  • Nutrition goals: calorie, protein, carbohydrate, and fat targets you set in the app.
  • Food and drink entries: foods you log (including by photo, search, or barcode), serving sizes, and estimated calories, protein, carbs, and fat.
  • Food photos or labels (optional): photos you take or upload so we can estimate food volume and nutrition. When available, your device may provide depth information used to estimate portion size. When you use the food scan feature, the photo is sent to our servers and to OpenAI, Inc. for analysis—see Section 4 (Third-Party AI Service – OpenAI) for details.
  • Barcode scans: barcode data you scan to look up packaged foods in nutrition databases.
  • Water and activity logs: water intake and exercise or activity you log in the app.
  • Progress tracking data: nutrition history, weight, measurements you enter, and progress toward your goals. You may also upload progress photos if you choose to.
  • Apple Health data (optional): if you connect Apple Health, we may read step count and active energy (calories burned) from Apple Health, and we may write water intake to Apple Health, only with your permission. See the Apple Health section below.
  • Usage data: information about how you use our mobile app, features, and tools.
  • Device information: device type, operating system, and app version for technical support.
  • Payment information: processed securely through in-app purchases via the App Store or Google Play Store (we do not store financial data directly).
  • App interactions: data about your use of logging features, reminders, and other app tools.
  • Communications: content you send us if you contact support.

🔒 What We DON'T Collect:

  • Medical records or official health documents
  • Financial information beyond payment processing through app stores
  • Location data (unless explicitly enabled for location-based features)
  • Biometric data beyond food photos you voluntarily provide
  • Third-party health app data (unless you explicitly connect and authorize such integrations)

Important: We collect only the information necessary to provide calorie and macro tracking and related tools. Food, calorie, and macro data can be sensitive because it may relate to diet and health. We do not collect, store, or process medical records. When you use AI-powered features, your data may be shared with third-party AI providers for processing - please see the AI Provider Disclaimer section below for more details. Calorie counts, macro breakdowns, and food identifications are estimates and may be incomplete or inaccurate.

2. How We Use Your Information

We use your information to:

  • Provide calorie and macro tracking and daily goal monitoring (calories, protein, carbs, and fat).
  • Analyze food entries, barcodes, and optional photos to estimate calories and macros.
  • Estimate portion size using photos and, when available, on-device depth information.
  • Track nutrition history, water intake, exercise, weight, measurements, and progress over time.
  • Provide personalized in-app suggestions based on your logs and goals.
  • Store and manage your food logs and daily totals.
  • Manage your account and subscription services.
  • Process payments securely through in-app purchase systems.
  • Improve our mobile app and provide better user experiences.
  • Analyze usage patterns to provide insights and recommendations (using AI providers for analysis).
  • Send important updates about app features and nutrition information.

Commitment: We will never sell, rent, or share your personal information or nutrition data with third parties for marketing purposes. However, when you use AI-powered features, your data may be shared with third-party AI providers for processing - please see the AI Provider Disclaimer section for details. Your nutrition information is personal and private, and we respect your privacy.

3. Data Handling & Security

⚠️ Security Disclaimers:

  • Limited Security Responsibility: While we use industry-standard practices to secure our mobile app, Proof cannot guarantee complete protection against all security threats.
  • User Responsibility: You are responsible for maintaining the security of your account credentials and not sharing them with others.
  • No Absolute Guarantee: We cannot guarantee that our mobile app will be completely free from security vulnerabilities or breaches.
  • Internet Risks: Data transmission over the internet carries inherent security risks that are beyond our control.

We implement the following security measures:

  • Encryption of data in transit and at rest
  • Regular security audits and updates
  • Secure authentication and access controls
  • Regular backups and disaster recovery procedures

However, you acknowledge that:

  • No mobile app or online service is completely secure
  • You use our services at your own risk
  • You should not share sensitive medical information through our app
  • You should seek professional medical advice and consult with dietitians before making dietary changes

4. Third-Party Tools & Integrations

Our mobile app may integrate with third-party services for enhanced functionality:

  • Payment Processing: App Store (Apple) and Google Play Store for secure in-app purchase handling
  • AI Services: Third-party AI providers for food entry analysis, optional photo processing, and calorie and macro estimation
  • Analytics: Analytics services for app improvement and user experience enhancement
  • Communication: Push notification services and email services for app updates and reminders

Third-Party AI Service – OpenAI

When you use the food scan feature (photo-based food identification), we use an AI service provided by OpenAI, Inc. (“OpenAI”) to analyze your photo and estimate calories, protein, carbs, and fat. We disclose the following as required:

  • What data we send: The food photo you take or upload is sent to our servers and then to OpenAI. We may also send a non-identifying request identifier for rate limiting. We do not send your name, email, or account ID to OpenAI.
  • Who we send it to: OpenAI, Inc. You can review their privacy policy at https://openai.com/policies/privacy-policy.
  • How we collect it: The photo is collected when you use the “Scan” or “Upload” option in the app and submit an image for nutrition analysis.
  • How we use it: The image is used solely to identify the food and portion in the photo and to return estimated calories and macros to you. We do not use your photos for marketing or training our own models.
  • Your permission: We ask for your permission in the app before sending any photo to our AI-powered scan feature for the first time. You can decline and use other features (e.g. manual search, barcode scan, or manual entry) instead.
  • Third-party protection: OpenAI processes data according to their privacy policy. We do not control OpenAI’s systems; for details on their data handling and your rights, see the link above.

Apple Health (optional)

If you choose to connect Apple Health, we may, with your permission:

  • Read step count and active energy (calories burned) from Apple Health to show activity in the app.
  • Write water intake you log in Proof to Apple Health.

Information you provide to Apple Health is governed by Apple’s terms and privacy policy. Data we read from Apple Health is used to operate the connected features in Proof. We do not use Apple Health data for marketing or advertising, and we do not transfer Apple Health data to third parties for marketing or advertising.

⚠️ AI PROVIDER DISCLAIMER:

  • AI Data Processing: When you use AI-powered features, your food entries, photos, and related information may be shared with and processed by third-party AI providers (including OpenAI as described above). We do not control how these AI providers handle, store, or use your data.
  • AI Provider Responsibility: Proof is not responsible for the data handling practices, security measures, or privacy policies of third-party AI providers. You are responsible for reviewing and accepting the AI provider's privacy policies and terms.
  • No Control Over AI Output: We do not control, verify, or guarantee the accuracy or appropriateness of AI-generated nutrition estimates. AI providers may produce inaccurate or incomplete outputs.
  • AI Provider Changes: We may change AI providers at any time without notice. Different AI providers may have different data handling practices and privacy policies.
  • User Responsibility: You are solely responsible for reviewing and validating all AI-generated nutrition estimates before using them. Proof is not responsible for any issues arising from AI provider outputs or data handling.

We are not responsible for:

  • Security practices or data handling by these third parties, including AI providers
  • AI-generated nutrition estimates accuracy, completeness, or appropriateness
  • Service interruptions or violations related to third-party services, including AI providers
  • Performance issues arising from third-party integrations, including AI services
  • Data breaches or security incidents on third-party platforms, including AI provider services
  • How AI providers store, process, or use your data

You are responsible for reviewing and accepting their respective privacy policies and terms, especially those of AI providers. By using AI-powered features, you acknowledge that your data may be processed by third-party AI providers and that Proof is not responsible for their data handling practices.

5. User Data Ownership

All personal data and content you create using our mobile app remains yours:

✅ Your Data Stays Yours:

  • Personal profile information and preferences
  • Calorie and macro goals (calories, protein, carbs, and fat)
  • Food entries, serving sizes, and estimated nutrition
  • Food photos you take (if provided)
  • Water and exercise logs
  • Weight, measurements, and progress photos you choose to add
  • Nutrition intake history
  • Progress tracking and trends
  • Any custom content you create in our app

However, once data is collected or content is created, Proof disclaims any ongoing responsibility regarding their use, accuracy, or outcomes. You retain full ownership of your personal data and can request deletion at any time.

6. Your Rights

You have the following rights regarding your personal data:

  • Access: Request a copy of all personal data we have about you
  • Correction: Request updates or corrections to inaccurate information
  • Deletion: Request deletion of your account and associated data
  • Portability: Request your data in a portable format
  • Restriction: Request limitations on how we process your data
  • Objection: Object to certain types of data processing

Account Deletion by Proof: We reserve the right to delete or disable accounts for violations of our Terms, suspected fraud, abuse, or misuse of the Services. Where required, we will retain data as needed for legal or security purposes.

To exercise these rights, contact us through the means indicated in the contact section. We will respond to your request within 30 days.

7. Payments & Billing

All payments are processed securely through in-app purchases via the App Store (iOS) or Google Play Store (Android). We do not store your financial information directly.

  • Payments are made monthly or annually in advance through in-app purchases
  • Refunds are subject to App Store and Google Play Store refund policies
  • Payment failure will result in suspension or termination of Services
  • You can cancel your subscription at any time through your device's App Store or Google Play Store subscription settings
  • Immediate Cancellation: Subscription cancellation takes effect immediately with no grace period
  • Refund Policy: Refunds are handled by Apple (App Store) or Google (Google Play Store) according to their respective policies. Proof does not directly process refunds.
  • No Refunds from Proof: Proof does not offer refunds for subscription fees. Any refunds, if available, are handled exclusively by Apple (App Store) or Google (Google Play Store) under their own refund policies.
  • Premium Access: Premium features are revoked immediately upon cancellation

Payment Security: All payment information is encrypted and processed by Apple (App Store) or Google (Google Play Store), which are secure payment systems. We never see or store your payment information directly.

8. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. In case of significant changes, we will notify you by email or through the mobile app. Continued use of the Services after changes implies acceptance of the new terms.

Notification: We will provide at least 30 days notice for any material changes to this policy that affect how we handle your personal information.

9. Contact

For questions about this privacy policy, data requests, or any other privacy-related questions, contact us at: juanpablorojasu2002@gmail.com

Data Protection Officer: If you have concerns about how we handle your data, you can also contact our data protection team at the same email address.